As the founder and CEO of Conscious Company, Sasha Sander's focus is on helping companies do more good through culture, communication, and creative copy. After spending 15 years in advertising, Sasha found his purpose in assisting companies to make a positive impact. Working with like-minded clients who share his values brings him joy and fulfilment every day.
Conscious Company is based in Cape Town, South Africa.
"Despite being an antihero, I find myself drawn to Homer's character and see a bit of myself and everyone in him! This particular gif speaks to me because I can relate to that feeling of wanting to disappear into the background. Of wanting to simultaneously be seen and hidden. Ultimately, no matter the person, I think there’s some heroism in everyone." Sasha Sanders, Founder & CEO of Conscious Company